Websites, software and automations that replace inefficient digital processes
BuiltByAlexandru builds websites, custom software and business automations that help growing companies replace inefficient digital processes — lead-flow, operations, and clarity for the customer.
If your enquiry channel or digital workflows slow the team down, we start with a short, honest look — not an invented project.
Friction we typically see
- Enquiries and leads that stall, duplicate, or go cold
- Unstructured intake — email-only requests, weak forms, chaotic follow-up
- Scattered tools, re-typing, unclear handoffs
- A site or digital flow that creates friction before conversion
We prioritise business impact over cosmetic UI nits.
What we build
Websites & digital presence
Sites and pages that clarify the offer, reduce friction before contact, and support conversion (lead, sale, booking, signup) — not “new website” as the default answer to every problem.
Custom software
Applications and tools shaped to your real process — where spreadsheets, inboxes, or generic tools create re-work, errors, or unclear handoffs.
Business automations & integrations
Automations and integrations that connect the digital channel to the next business action: notify, route, acknowledge, structured record, handoff. Where it helps, we use practical AI inside the workflow.
One common direction — structured client intake
When the main problem is unstructured client intake, a frequent solution direction is a structured enquiry / qualification workflow: capture → qualify → route → acknowledge → next business action.
How we work
- Understand — clarify the problem and constraints
- Design — scope the smallest useful workflow or surface
- Build — deliver against written scope
- Review — check against the agreed outcome
- Test — verify before go-live
- Launch — ship, then a short tune window when scoped
Digital Friction Audit — where we often start
A lightweight review (~30–60 min) with 3–5 business-friction findings (lead-flow, intake/ops, CX, trust — tech/UX only when it serves the rest). Free only for qualified companies. Submitting the form = a request for review, not a guaranteed audit.
Limited capacity / we select on fit.
What you do not get here: free redesign, automatic “new website”, full SEO / tech audit, implementation plan, ROI guarantees.
How we earn trust
- Clear scope before build
- Honest exclusions (what the Audit and wedge offers are not)
- Working forms + privacy transparency
- No fake logos, testimonials, metrics, or invented case studies
BuiltByAlexandru is Alexandru Dumitru’s software and digital practice — we build websites, custom software and business automations for companies that want less friction in digital processes, not more theory.
We work on clear scope: from a short friction review to paid build projects, without inventing proof we cannot stand behind.
Next step
How we handle data: Privacy (Docs owns the canonical notice).